Behind the Brand

 

Veya Atlética was created during one of the most defining chapters of my life. After more than 10 years of giving everything to corporate work and motherhood, I realized I had forgotten to choose myself. I walked away with no backup plan — only faith, a vision, and my family unwavering support.

As I rebuilt myself through movement, the gym became my sanctuary — the place where I reconnected with my strength, my confidence, and the woman I had buried under years of responsibility. From that rebirth, Veya Atlética was born.

Veya is designed for modern women who live full, dynamic lives. Every piece blends luxury performance fabrics with everyday elegance, made to move seamlessly from the gym to your daily routine. Sculpting, smoothing, breathable, flattering — created so you look polished and feel powerful, no matter where you’re going.

This is more than activewear. It’s a lifestyle. A standard.

A reminder that even after a decade of putting yourself last, you can rise — beautifully.

Veya Atlética represents movement, strength, and confidence… but elevated.

Haydee Jimenez - Founder